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Why Small Businesses Must have a Content Management System (CMS)

Why Small Businesses Must have a Content Management System (CMS)

According to data compiled by W3Techs, 60.5% of websites are NOT using a Content Management System (CMS). 

What is a Web CMS? Wikipedia defines Web CMS as “a software system that provides website authoring, collaboration, and administration tools designed to allow users with little knowledge of web programming languages or markup languages to create and manage website content with relative ease.”

There are thousands of CMS solutions, from freely available, open source options to enterprise-grade, commercial solutions. If you’re managing a website today without one, you may be asking yourself, “What are the benefits of a CMS?”

#1 YOU WANT TO BE SELF-SUFFICIENT.

In many companies and non-profit organizations, the Marketing department possesses the substance on the site. From the landing page symbolism to the "About Us" page, the majority of the company's obligation lives inside of Marketing. Like any association, Marketing needs to be deft and nimble. So the exact opposite thing they need are boundaries and impediments that keep them from making site substance overhauls rapidly and easily.

In a past employment of mine, Marketing claimed the website's substance and I dealt with various the item pages. We didn't have a CMS. Rather, the Design group (who made our rich and shocking pages) dealt with an envelope structure on a common system drive.

When I needed to redesign a page, I'd email Susanne on the outline group. She'd roll out the improvement and send me back a review. I'd survey the review and give the "alright." From there, Susanne would duplicate the page from the system drive to our generation site.

Imagine a scenario where Susanne was on PTO. I could search out one of her companions on the Design group and approach them to make the redesign for me. Then again consider the possibility that Susanne was super occupied (as she generally might have been. My overhaul may need to hold up a day or two.

Alternately suppose it is possible that we had a CMS. A ha! With a CMS, Marketing (me) could make the upgrade specifically to the page. I could review the redesign and have my manager audit it. From that point, I could push the upgrade "live," through the CMS. I get to be independent, while arranging for others (like Susanne) to deal with more key undertakings.

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2015 Website Design Trends

 

Below are the design trends for 2015.  Great design is proliferating both online and offline.

website design trends 2015

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WordPress Under Attack As Double Zero-Day Trouble Lands

WordPress Under Attack As Double Zero-Day Trouble Lands

The WordPress platform is yet again under attack, thanks to vulnerabilities across old and new versions of the content management system.

The most pressing issue is a fresh zero-day, a previously unknown and unpatched weakness, affecting the latest version of WordPress, 4.2, and prior iterations, as revealed by Finnish company Klikki Oy yesterday. It released a video and proof of concept code for an exploit of the flaw, which allows a hacker to store malicious JavaScript code on WordPress site comments. Under normal circumstances, this should be blocked as it could be abused to send visitors’ usernames and passwords to a hacker’s site – what’s known as a cross-site scripting attack. All that’s required is for a user’s browser to parse the code when they land on the affected site.

If a logged-in administrator visits the affected page, the hacker could acquire access to the server, Klikki Oy warned. “Alternatively the attacker could change the administrator’s password, create new administrator accounts, or do whatever else the currently logged-in administrator can do on the target system.” For website admins, the advice for now is to disable comments until a fix is released.

Ryan Dewhurst, security researcher and owner of the WordPress vulnerability database WPScan, told FORBES he’d tested the attack code and it worked. His own proof of concept hack can be found on Github. He noted the attack requires the hacker to have a previously approved comment on the target site so the comment containing the exploit does not need approving.

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6 Email Marketing Flaws That Harms your Open Rates

6 Email Marketing Traps Resulting In Game Over:

No Personalization: Personalize your emails to stay out of the email blast black hole. Personalized subject lines see open rates about 20% higher.

Emails Not Responsive: 51% of all emails are now opened on a mobile device. Additionally, 70% of consumers immediately disregard an email that doesn’t render properly their mobile device.

No List Segmentation: Failing to organize your database and send messages relevant to specific segments is sure to cause your campaigns to miss the mark, and get trapped in the inboxes of the wrong readers.

Default Preheader: Like a free game: use this bonus opportunity to optimize the preview pane and convince users to open your message. Using the preheader only for a link to the web version is an easy trap to avoid.

Bad Design: First impressions matter, so don’t let your readers get caught in a jumbled mess of crazy colors, typos, and a lack of direction!

Unclear CTA (Call To Action): If your readers are unclear about what to do next, you’ve missed your shot to connect with readers and convert them into action-takers.

email marketing emails no opened

Courtesy: http://blog.mailify.com/email-marketing-infographics/infographic-6-email-marketing-traps-resulting-game/

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2014 Logo Redesigns

2014 was a busy year for logo redesigns, but who actually improved on their old marks?

PM Digital put together the infographic below showing 11 major logo revamps from 2014. For each one, PM says whether it loved the new design, liked it, or would have preferred the old one be left alone. There are some oddities here: PM likes the new Olive Garden logo, which was widely panned, and doesn't like the new Netflix logo, which we felt was a nice evolution.

What did you think of each redesign?

Below the chart, check out some analysis from Roy DeYoung, svp of creative strategy at PM Digital, about each mark.

 

2014 logo redesign infographic

 

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