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How to use your business cards

How to use your business cards

Your business card is one of the most valuable networking tools you have in your quest for increased referrals.

Can you envision a reality where 20 to 30 people in your word-of-mouth marketing circle carry your cards and have them ready to hand to prospects they're actually qualifying for you? I certainly can, and am excited every time I hear someone say, "Let me give you my friend's business card; oh, and by the way, may I have him (or her) give you a call?"

The business card is the most powerful single business tool--dollar for dollar--you can invest in. It's compact, energy-efficient, low-cost, low-tech, and keeps working for you hours, weeks and even years after it leaves your hands!

Some of the things your business card does is:

  • Tell people your name and the name of your business
  • Provide prospects with a way to contact you
  • Give others a taste of your work, style and personality
  • It can be so unusual or attractive or strange or charming or funny that it sticks in the memory like a great radio or television ad
  • It can be reused, as it passes from person to person, giving the same message to each person who comes in contact with it
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CMS platforms: Take Back Your Web Site From the IT Guys

Content management technology can make or break your company’s online presence. If you can’t easily update the material on your Web site or quickly publish content, your ability to successfully promote your brand and products will be in serious jeopardy.

But for many PR and marketing professionals, the dream of a seamless content management experience is held hostage by the IT team—a group of technology stakeholders who often are more interested in the technical aspects of the CMS platform than ease of use for communicators who need to be able to deliver fresh, relevant content to online audiences on a regular basis.

To ensure the quality of brand content, it’s important for communications teams to regain control over the company’s content management process, starting with the selection of the CMS platform.

THE TECHNOLOGY DILEMMA

In fairness to IT, a robust CMS is a far-reaching solution that has implications for the company’s entire information technology environment. But, over the years, as communicators have taken over the role of webmasters, updating copy and pushing out information online, it has become critical for a company’s CMS to be simple enough for users without a developer background to manage.

Moreover, with a growing number of organizations leveraging content as a way to differentiate themselves in the marketplace, it is critical for PR and marketing to have the ability to quickly update the company Web site with corporate announcements, industry reactions and other types of time-sensitive content.

This is where conflicts arise between IT staff and communicators. IT teams are typically motivated by different factors than PR teams. Rather than introducing new technology into the mix, many IT departments prefer to leverage the company’s existing solutions for content management, despite the fact that these technologies require communicators to contact IT and navigate a cumbersome process to update or publish new content.

So instead of letting IT exercise a monopoly over the decision-making process, PR and marketing stakeholders need to advocate for their role in content management and be more proactive in the CMS technology selection process.

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Has outsourcing affected your business?

The IT outsourcing experience

For many businesses considering IT outsourcing, the core worry that outsourcing will either fail to create value for their business or, worse, actually impact negatively, is still a huge barrier. We don't underestimate the anxiety of our customers – we know that for the dynamic mid-market, decisions of this scale affect every part of the organization.

IT Outsourcing - What's really holding you back?

Sometimes it's not enough to know the benefits of outsourcing on paper. Some questions can only be answered through first-hand experience. Things like: Who will be on hand when things go wrong? How much access will staff have to expertise when they need it? Will in-sourced team members fit in with the company culture? Will the business have to go through a stressful period of downtime and chaos as we transfer our IT across to our outsourcing partners? Will we end up losing out on the personal level of commitment you get from long-term staff?

Responsibility, not control

These are the concerns we encounter time and time again in our customers; we do everything we can to create a service that addresses these worries so our customers can commit with confidence. We've done our best to communicate what it really feels like to outsource your IT by speaking to customers and drawing on years of experience in order to cut to the heart of what really matters to you. We are passionate about ensuring that our services relieve responsibility without ever taking away control.

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NullCrew FTS hacked Comcast e-mail servers

NullCrew FTS hacked Comcast e-mail servers

It appears another hacking of another major corporation has taken place this year, a warning that hacking would be a problem in 2014.  Not so long ago, an apparent hack took compromised dropbox.com

NullCrew FTS, a hacking group compromised at least 34 servers belonging to Comcast yesterday. The group took to Twitter to announce that it has successfully hacked the largest cable company and home Internet service provider in the United States. The group also posted yesterday a Pastebin document containing leaked information as proof, but it has since been removed.

According to the hacking group, all hacked servers fell victim to a single exploit. “Fun Fact: 34 Comcast mail servers are victims to one exploit”, the group tweeted yesterday.

The compromised mail servers apparently run on a groupware email server client called Zimbra, whose Lightweight Directory Access Protocol (LDAP) service contained a local file inclusion vulnerability, which the hackers were able to exploit in order to gain access to the credentials and passwords.

If you haven't heard about LFI vulnerability before, it occurs due to the use of user-supplied input without proper validation, and allows a hacker to include a remote file, usually through a script on the web server. This can lead to code execution on the web server, sensitive information disclosure, DDos attacks, and more.

Comcast ISP users can access services like payment information, account creation, e-mail settings, and more, through a master account, which is enabled by default, and can be accessed through Zimbra webmail. If you are one of those who use the same password across different online services, you should immediately change it.

NullCrew has claimed to have hacked some big names over the years, including Sony, PayPal, Orange Telecom, Ford, and more.


Credit: www.techspot.com

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Dropbox.com site hit by outage; Anonymous hacker group claims responsibility

Dropbox.com site hit by outage; Anonymous hacker group claims responsibility

by Ingela Maledevic on Sat, 01/11/2014 - 11:03

On Friday night, the Dropbox cloud storage website was hit by a service outage; and was unavailable to some users.  As a result of the outage, the message which showed up on the Dropbox. com site said that the popular backup service was "experiencing issues."

Dropbox said in a message on the company's home page that its website had apparently gone down because of "an issue that arose during routine internal maintenance," and also added that the issue will be fixed by the company at the earliest possible.  The company also apologized for the inconvenience which the service outage caused to some users.

However, the Anonymous group of hacktivists - as well as another hacking group called The 1775 Sec - has asserted that the Dropbox. com website has been hacked, and has also claimed the responsibility for the hack.

The Anonymous hacker collective said in a post on its official Twitter account: "BREAKING NEWS: We have just compromised the @Dropbox Website. http://bit.ly/1cMlbvt #hacked #compromised."

Meanwhile, the 1775 Sec hacker group has also claimed, via a Twitter post, that it compromised the Dropbox. com website in honor of Aaron Swartz - an Internet activist and computer programmer who committed suicide in January 2013, after legal persecution.

Source: http://topnews.us/

Update: Dropbox denies it was ever hacked, claiming it was down for internal "maintenance".
VIDEO: Was Dropbox Really Attacked By Hacker Group 1775 Sec?
http://www.tele-management.ca/2014/01/video-was-dropbox-really-attacked-by-hacker-group-1775-sec/

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