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The Psychology of Color

Mere color, unspoiled by meaning, and unallied with definite form, can speak to the soul in a thousand different ways. - Oscar Wilde

If used effectively color theory is one of the most powerful tools a designer can wield. Colors are a form of non verbal communication that can speak volumes in a fraction of a second. They can instantly set a mood, convey an emotion, invoke a physiological reaction or inspire people to take action. When we harness the right color emotion to help tell a client's story it can have a powerful effect. Below is a list of MS colors and their associated moods.

the psycology of color

Source: https://i.kinja-img.com/gawker-media/image/upload/18hz1m9r19wu4jpg.jpg

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Stupid things to annoy a graphic designer

stupid things to say to a designer 1

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How to Deduct Your Website Costs Before Writing the Check

Having a good website can be the difference between staying in business or failure…Having an incredible website can be the difference in making significant profits rather than just keeping the doors open.

As such, we as business owners spend a lot of money purchasing, developing, modifying and updating our websites on a regular basis.

One may think that you simply put your website costs on a line item called “website expenses”, then file your tax return and forget about… regrettably it’s not that simple.

You may be surprised to learn that the IRS has still not yet issued formal guidance on when Internet website costs can be deducted.

Fortunately, established rules that apply to deducting business costs in general, and formal IRS guidance that applies to software costs in particular (the “software guidelines”), provide a taxpayer launching a business website with some guidance as to the proper treatment of the costs. Here are a few categories your website costs may fall within and a brief discussion of some relevant principles:

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Is the Cost of a Website Tax Deductible?

A website is a a necessity for any business today. However, having a website built or updated can be costly. This article is aimed at discussing if your website is or is not a tax deduction for your business.

As a website designer, I get asked this question all the time; especially in the months of October, November, & December. The response always starts off the same, "You need a tax guy for that, but how I understand it......" I do try and explain how I understand the IRS's rules on deductions when it comes to website design, but I always finish with, "Now, I am a web guy. I am not a tax professional. Consult a tax professional before doing anything, because I am juuuuust a 'web guy'."

Is my Website Tax Deductible? YES......ish

To my knowledge, the IRS has not, to date, issued guidelines about website development and maintenance costs. Because there is no FORMAL guidelines to if or if/not a website can be deducted as a tax write-off, we have to look for the write-off categories that best align with what a website is, what is does, and if it is considered an asset, etc.

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Why Outsourcing your Print Work is a Great Idea

  1. Cut your capital costs. Let’s face it, print equipment is expensive, and you likely require several different types of machinery to perform jobs. It’s also incredibly costly to maintain. Then you have costs associated with commercial office buildings, land, or simply space in general. Bringing a project to commercially operational status can be outlandishly pricey. By outsourcing, you don’t need to be financially responsible for any of that stuff.
  2. Reduce your labor costs. Outsourcing allows you to bypass the need for additional employees that your business can’t afford. It also enables you to direct your costs toward those with the experience that you require, rather than keeping folks on the payroll that aren’t fulfilling your company’s very specific needs at a given moment. Plus, you’ll eliminate additional insurance costs, hiring costs, etc.
  3. Increase your efficiency. This is a pretty obvious one. By keeping your core competencies in-house and outsourcing everything else, you enable your business to run more smoothly. As a result, you keep the focus on the things you do best, and let someone else handle the rest. Plus, you turn around more business, faster.
  4. Scale up your growth. At the end of the day, outsourcing print allows you to level the playing field. For example, if you’re a relatively small business in size, you’re still able to compete with larger businesses in the same industry when you outsource. Multiple employees and capital expenses can cause headaches. Without them, your efficiency, as mentioned, increases dramatically which enables you to grow faster than ever before.

In short, outsourcing allows someone else to do the heavy lifting while you and your business reap the rewards. It lets you to choose exactly what you need, when you need it, and how much you’re willing to spend. Think of it like an à la carte approach to business.

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