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The Psychology of Color

Mere color, unspoiled by meaning, and unallied with definite form, can speak to the soul in a thousand different ways. - Oscar Wilde

If used effectively color theory is one of the most powerful tools a designer can wield. Colors are a form of non verbal communication that can speak volumes in a fraction of a second. They can instantly set a mood, convey an emotion, invoke a physiological reaction or inspire people to take action. When we harness the right color emotion to help tell a client's story it can have a powerful effect. Below is a list of MS colors and their associated moods.

the psycology of color

Source: https://i.kinja-img.com/gawker-media/image/upload/18hz1m9r19wu4jpg.jpg

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