Mere color, unspoiled by meaning, and unallied with definite form, can speak to the soul in a thousand different ways. - Oscar Wilde
If used effectively color theory is one of the most powerful tools a designer can wield. Colors are a form of non verbal communication that can speak volumes in a fraction of a second. They can instantly set a mood, convey an emotion, invoke a physiological reaction or inspire people to take action. When we harness the right color emotion to help tell a client's story it can have a powerful effect. Below is a list of MS colors and their associated moods.